About Us

BEAUMA is a new premium niche fragrance house founded by curator and composer Simon O’Connor, dedicated to the exploration of perfume as an art-form. 

Inspired by art, music, literature and the natural world, Simon’s work is an immersion in exquisite raw materials, scent harmonies and psychologies, an ongoing conversation between material and composition, fragrance and structure. 

Working with his own fragrance briefs and in collaboration with other artists, he creates dramatically unique and deeply beautiful scents that remain long on the skin and in the memory.

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A composer and curator, Simon O’Connor has worked at the centre of Irish artistic and cultural life for over three decades. He was a founding member of seminal Irish indie rock group The Jimmy Cake, and as a composer, he has studied with the internationally renowned composers Donnacha Dennehy and Kevin Volans. He is published on the Ergodos label, and his work has been performed across the globe. 

O’Connor was also the founding curator of the Little Museum of Dublin, and the founding director of the Museum of Literature Ireland, and through both institutions has had endlessly rich collaborations with artists acrosss the world. His work in scent includes artistic and gallery collaborations, bespoke perfumes and original creations for the BEAUMA range.